the secret sauce

Launch Project


Forward momentum, when paired with thoughtful guidance, can be a very powerful thing.

I created Launch Project because I believe people can find extraordinary outcomes.

I’ve seen teams lean on and learn from one another, and I’ve experienced the “ah ha!” moments when jobs no longer feel like “work” and incredible people stand up to lead and transform those around them.

I love identifying opportunities for individuals and organizations to grow and learn, and I draw on my 15 years of experience of forming and leading effective teams in diverse industries to guide them to their next launching point.

I know that you can be inspired and inspire those who work for and with you. Let Launch Project show you how.


I needed a coach who could take me to places where I wouldn’t go on my own or with anyone else, and Lisa was the perfect match. Her deep listening and ability to find what’s behind the agenda or to uncover my blind spots was invaluable.
— Tony Saccardi, Facilitator, Principal, and Owner, Mindful Link

Our Founder

Lisa Rogoff, CPCC, PCC

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During her 15 years forming and leading effective teams in diverse industries (human rights, advocacy, non-profits, for-profits, ed tech) and settings (from Rwanda to D.C. to San Francisco), Lisa has found that her passion is grounded in helping others unlock their value.

A Certified Professional Co-Active Coach (CPCC) and Professional Certified Coach (PCC), Lisa has spent hundreds of hours of training, coaching, and under guidance of the Coaches Training Institute (CTI). Additionally, she is certified on the Leadership Circle Profile, a 360° assessment built into the foundation of her approach with organizations and individuals.

A graduate of Colgate University and Georgetown University’s McDonough School of Business and School of Foreign Service, she’s built and led projects, teams, communities, and movements since 2004 navigating government institutions, non-profits, businesses, consultancies, technology companies, and global development organizations.

In her spare time, she’s riding buses with her four year-old son, Oliver, chasing her vivacious two year-old daughter, Maddy, or chilling on the couch with her husband and their beloved dog, Winston.

Download Lisa’s biography

Lisa allowed me to feel the power I always knew I had. Her compassionate accountability then propelled me forward on my path to my dream future.
— Daniel Comer, Curricula Developer, Facilitator, Coach

I’d love to learn more about you and how Launch Project can help.



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